Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Health
Made to Stick is a crash course on how to make sure that your ideas are understood and remembered by other people.
Contagious: Why Things Catch On by Jonah Berger
In this great marketing book, Wharton professor Jonah Berger explains how to use social currency, triggers, emotion, practical value, public, and stories to make ideas and products go viral.
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
In the rapidly changing and crowded marketplace, you need to be remarkable to succeed. If you aren’t a purple cow, you are invisible.
Show Your Work! by Austin Kleon
Creator Austin Kleon encourages you to share your work and processes as a strategy to learn, find your audience, and improve your work.