Contagious: Why Things Catch On by Jonah Berger

In this great marketing book, Wharton professor Jonah Berger explains how to use social currency, triggers, emotion, practical value, public, and stories to make ideas and products go viral.

Show Your Work! by Austin Kleon

Creator Austin Kleon encourages you to share your work and processes as a strategy to learn, find your audience, and improve your work.