Contagious: Why Things Catch On by Jonah Berger
In this great marketing book, Wharton professor Jonah Berger explains how to use social currency, triggers, emotion, practical value, public, and stories to make ideas and products go viral.
In this great marketing book, Wharton professor Jonah Berger explains how to use social currency, triggers, emotion, practical value, public, and stories to make ideas and products go viral.
In the rapidly changing and crowded marketplace, you need to be remarkable to succeed. If you aren’t a purple cow, you are invisible.
Creator Austin Kleon encourages you to share your work and processes as a strategy to learn, find your audience, and improve your work.