Steve Jobs by Walter Isaacson

This is the fascinating tale of Steve Jobs, the mythicized founder of Apple. Isaacson gives you an in-depth look at Steve Jobs – his childhood, the businesses he built, his personality quirks, and more.

Contagious: Why Things Catch On by Jonah Berger

In this great marketing book, Wharton professor Jonah Berger explains how to use social currency, triggers, emotion, practical value, public, and stories to make ideas and products go viral.